World Athletics Indoor Championships Glasgow 2024
From a winning bid to the main event

Following on from our successful bid brand in 2021 that helped Glasgow receive the honour of hosting the 2024 edition of the World Athletics Indoor Championships, we went on to realise our creative ambition by creating the event brand identity and an associated visual framework.

Adhering strictly to the World Athletics event identity system, we interpreted the iconic Scottish thistle flower head, which is represented by the running track lanes, sitting on a diamond tartan pattern, also reflecting the arena’s geometric architecture. Bright, youthful colours were chosen for the mark, with the rubine red tones linking to the city’s People Make Glasgow brand and the green representing the event’s commitment to sustainability.

Deliverables:
Identity and brand guidelines
Motion graphics