Appetite
IT is dead, long live digital empowerment

This is where we started from. Our research shows the IT landscape is noisy and over serviced. As a term, ‘IT’ is outdated, narrow and isolating. And it carries negative baggage; mysterious, unreliable, difficult, complex and costly.

We believed there was an opportunity to move the conversation on, to cut through the mainstream, the mundane and familiar, with a refreshing perspective. Digital empowerment - the very essence of, and integral to, operating a successful business.

Our positioning: Business problems are human problems, is derived from a truth that, your people are your most important asset, that’s why Appetite approach client business requirements from a human perspective.

“We care about how you feel. We have a desire to educate and empower. We derive pleasure from your success.”

Their value is to be found in how we deliver what many others deliver, how it makes the customer feel and what the impact of that experience is on them, as individuals and for the business as a whole.

Deliverables:
Strategy and messaging
Identity and guidelines

See website here.