FEL
Changing the world for the better, project by project

FEL are experts in helping people live more sustainably. Their projects let communities make everyday changes that are good for them and better for the planet: practical, innovative ways of improving lives and reducing climate impacts.

Operating since 1998 in an increasingly noisy and complex landscape, it was time FEL rediscover their purpose, establish a clear space to own and remind their audiences of their unmistakable relevance.

Our take-out from the insight phase was overwhelmingly one that reflected an incredible drive, wisdom and passion to make positive impacts on communities, an agent of change. But there was frustration at not being heard and a lack of influence amongst the rhetoric and hyperbole. This led to a simple but powerful internal and external mindset shift from, ‘We just deliver the projects’ to ‘Changing our world for the better. Project by project.’

We developed a full messaging platform to articulate compelling reasons why their various B2B and B2C audiences should engage and care. From there we provided them with a full visual update across all collateral starting with the evolution of their existing identity.

Deliverables:
Strategy and messaging
Identity and brand guidelines
Motion graphics
Interiors
Merchandise and uniform
Brand toolkit of assets

See website here.